The City of Winter Haven came to my friends and I at Black Oak Creative looking to expand upon its existing identity to cover all departments. Our team started with a brand audit, consisting of both internal and external interviews and an infrastructure audit. Taking the results from this process, we got to work on developing logos, colors, and alternate taglines. Through this project, the City of Winter Haven was given a full brand toolkit, complete with a 38 page brand guidelines document, templates for various documents (letterheads for different departments, internal memos, etc.), email signatures, and business card designs. Additionally, a photo and video shoot was paired with this brand expansion.